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TechRadar
TechRadar
Eric Hal Schwartz

I tried Meta’s new Muse Spark AI model — and it feels like ChatGPT built for the social internet

Meta ChatGPT United States Facebook Meta AI Bigfoot Instagram WhatsApp
Mark Zuckerberg's personal Facebook account is displayed on a mobile phone with the Meta logo visible on a tablet screen in this photo illustration in Brussels, Belgium, on January 7, 2025.

For years, Meta’s AI has felt like a collection of features bolted onto its apps, like Instagram, Facebook and WhatsApp. Thanks to its new Muse Spark mode, that's just changed.

With Muse Spark, Meta has turned its AI assistant into something much closer to ChatGPT or Google Gemini — it's a proper chatbot you can actually use, not just a tool for generating stickers or captions.

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