HBO Max is dead, long live Max. The streaming service, which relaunched on May 23, has a spiffy new interface, tons of new content, and even a new font that's most noticeable on the "M". I'm not loving it.
Maybe we started off on the wrong foot. One thing HBO Max neglected to mention in the runup to this rebranding and relaunch: even if you're already a customer and logged in, you still have to download a brand new app (on your best streaming device of choice) and log in again. If you have a name on your avatar, you have to re-enter it. At least Max has like a billion different show-related avatar characters to choose from.
