TikTok is responsible for around 70 per cent of the non-essential things I buy, which I suppose goes to show just how powerful social media marketing is - or perhaps it says more about my impulsivity towards retail therapy. Either way, I’ve tried enough beauty trends, hacks and viral products over the years and discovered some absolute gems, and some duds along the way.
Scrolling through TikTok just now, my algorithm showed me two videos of cute dogs, three makeup tutorials with product recommendations, a clip on wedding planning tips and four fashion-themed videos including try-ons and a dress I’ll probably buy as soon as I’ve finished writing this review.
Now, high street retailer Boots has made it even easier to pick up the hottest beauty picks of the year, made famous on social media with their TikTok Made Me Buy It trending beauty box 2022.
