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TechRadar
Eric Hal Schwartz

I tried every new Google AI shopping feature, and I feel a lot better about holiday shopping this year

Google AI Shopping.

Google has big plans for your holiday shopping, specifically a new set of AI tools designed to make it less stressful. The tech giant has filled its platform with AI-fueled ways to find and buy products. So, I decided to give them a test by looking for a gift for my wife.

Fancy haircare products always come off well. I had one in mind, the Oribe Gold Lust serum. It’s a haircare gift set that radiates opulence, but I was willing to be persuaded by other ideas. I figured if the new tools could shepherd me through buying a luxury haircare set without the usual annoyances, it might actually be worth trusting AI with other holiday gifts.

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