Back in 2023, food influencer Maria Vehera went viral for an ASMR video of herself eating a thick chocolate bar filled with green-colored pistachio cream. The video, which garnered over 77 million views and 5 million likes, quickly spurred intrigue amongst hundreds of people who were looking to get their hands on TikTok’s latest confectionary craze.
Vehera wasn’t eating any ordinary chocolate bar — she was eating Dubai chocolate. The decadent bar is exclusively made at FIX Dessert Chocolatier, a Dubai chocolate shop, and fittingly called “Can’t Get Knafeh of It.” Each bar includes toasted kataifi — thin strands of shredded phyllo dough pastry — pistachio and tahini paste that’s all mixed together and encased in milk chocolate.
