I tried four different sets of Boux Avenue’s best selling lingerie from their ‘Iconic' range and fell in love.
Feeling comfortable and beautiful in your underwear is so important as it has the ability to give you a huge confidence boost. If you’re looking to upgrade your underwear collection, then Boux Avenue has definitely got you covered.
Launched in spring 2011, Boux Avenue has over 30 stores in the UK and an international presence in over 14 countries. The retailer is renowned for its beautifully bold and bust-adaptive collections, with most bras ranging from 28A to 44G.
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Their new 'Iconic' lingerie sets, ranges from push-up bras, to balconettes, to easy-to-wear pieces. Boux Avenue said the range “aren't any ordinary everyday styles, they have been designed with intricate lace details, whilst still providing all your needs from support, to lift and of course comfort, making them iconic.”
Each of the designs within the range has its own unique features and benefits - which I loved the most as each set is different in their own way.
The Icons:
Mollie Plunge Bra
This bra is actually Boux Avenue’s most popular bra, with over two thousand five star reviews online, I understand why people love it so much. This bra gives your busts an enhanced look due to the added padding inside the bra.
This bra was so comfortable and gave such a lovely shape under clothing. The padding however, is removable so you also have the option of a non padded plunge bra if the look of a fuller bust isn't your thing.
Find out more here.
Piper Balconette
I instantly fell in love with this bra, the brightness of the white allowed the floral lace print to really stand out. The Piper bras are perfect for balconette lovers as it gives enhanced support but still keeping such a feminine shape at the same time.
They are designed to add ‘fullness to your cup’ by offering your bust a lift. Again, even with the added lift, the lingerie is still secure and snug.
Find out more here.
Aliyah Plunge Bra
This bra was one of my favourites from the 'Icons' range as I adored the plunging shape and also the shape the bra gave under my clothes. This is definitely a faultless everyday bra due to the comfort of it.
The neon orange colouring was just the perfect colour for a bold and beautiful summer set. With Aliyah only being available for up to DD sizes, the bra has been designed with an added boost for an enhanced push-up.
Find out more here.
Jodie Plunge Bra
This bra was very different from the rest, it has a plunging neckline with a graphic lace design which flows into the bra straps which definitely adds the 'wow factor' to it. Even though it offered the least shape and padding out of the range, this bra looked beautiful on and was so comfortable.
The brightness of the pink stole my heart. Just like the Piper bra, the intricate floral lace design stood out perfectly against the underlay of the bra.
Find out more here.
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