We've been excited about the possibilities of Bluetooth Auracast ever since it was announced, and at CES 2024 I got to try this new way of using audio in real life, for the first time.
Bluetooth Auracast is a new way of using Bluetooth's wireless audio tech so that the best wireless headphones aren't limited to just the devices you pair them with – they'll be able to connect to public broadcasts easily too. We dig into more details in our 'Bluetooth Auracast explained' guide, but it means that people with Bluetooth hearing aids can get PA announcements beamed straight to their ears, or if you're in a bar with a TV showing sport you could listen to the sound from that match, or you might just share your music from your phone with your friends.
