For the fragrance-obsessed, PHLUR has become a recognisable name thanks to its array of affordable, modern and playfully-named scents. But in case you're not yet acquainted, I've spritzed 8 of the trendiest blends to see if they're worth the buzz and spend...
When it comes to the best long-lasting perfumes, finding a signature that is effectively the scent-equivalent of you and everything you want to project to the outside world, is the ultimate goal. Thus, the demand for less conventional and known fragrances is growing. This year alone we've seen more niche notes gaining interest, from nostalgic strawberry scents to fig perfumes. Because let's be honest, there's nothing worse than bumping into someone who is wearing the exact same perfume as you - even if it claims a spot among the best perfumes for women. As someone who shudders at the mere thought of this, I'm always on the lookout for more under-the-radar or interesting note blends.
