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The Guardian - US
The Guardian - US
Lauren Gould

I tried 11 coffees from Counter Culture, the accessible small-batch roaster converting coffee slobs to snobs

Three packages of counter culture coffee
Specialty brands often roast beans light or medium to preserve their flavor profile, according to Dr Eric Brenner. Photograph: Tracy Allison/The Guardian

I’m an empathetic girl, except when it comes to anyone who despises the taste of coffee.

Having perfected my at-home cup, I can’t fathom anyone disliking the warming flavors that incentivize me to leave my bed every morning. In fact, I’m convinced I could convert tea loyalists and energy drink lovers into coffee connoisseurs if they set aside their Folgers and tried quality beans.

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