When I saw the Genesis Neolun concept at the New York International Auto Show two years ago, I never expected those B-pillar-less coach doors to make it onto a real vehicle. I mean, removing the middle center post of a massive SUV to create a wide-open living space? It was absolutely reasonable to think this design would get scrapped the second real-world safety tests entered the conversation.
Yet, I found myself inside San Francisco’s Palace of Fine Arts watching a production-ready Genesis GV90 Neolun open all its doors in unison, revealing five feet of completely unblocked space with zero. center. pillar. in. sight.