The Elimination Chamber is a fantastic gimmick. Outside of the Royal Rumble and Money In The Bank matches, it’s perhaps the stipulation fans most look forward to watching. Unfortunately, because of where it exists within the yearly calendar and how formulaic the stakes have gotten lately, it is in desperate need of a change to not only reach its full potential but also stop partially undermining the Royal Rumble.
It’s not a problem with the match itself. It’s a problem with the prize for winning the match. Back in the day, the match was typically contested for one of the world championships, but now, it’s usually contested for a shot at the world title at WrestleMania. Unfortunately, that’s the exact same prize as you get for winning the Royal Rumble, and since there are only a small number of people who could conceivably win such a big prize, most of the elimination chamber participants are usually most of the same people who narrowly lost the Rumble.
