Ed Bastian has a bone to pick with Silicon Valley’s marketing department.
“I think it’s a mistake to call anything artificial,” the Delta Air Lines CEO told Fortune in a wide-ranging conversation, backstage at Great Place to Work’s For All Summit in Las Vegas. “You want to scare people? Tell them that artificial intelligence is coming for you.” Bastian said he refuses to use the term inside Delta, preferring instead to call it “augmented intelligence” — a framing he argues is more honest about what the technology actually does. “I want our employees to see it as a tool to enable them to do their jobs better, not to replace them, but to enhance them.”
