You can stream programmes, channels and apps in various ways. Smart TVs come with built-in apps, and there are streaming boxes and sticks from brands such as Amazon and Roku that offer a cheap and easy way to upgrade older sets. So why would you spend £200 on an Apple TV?
For Apple, you’re paying for more than just a streaming box for Netflix binges. The Apple TV 4K provides a faster, smoother experience, a premium remote and seamless integration with other Apple devices, but whether those extras justify the higher price is another question.