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Technology

Sam Cross

I tested Better World Fragrance House Summer Mink – Drake flexes his olfactory muscle with this creamy bottle

Drake Sam Cross

Better World Fragrance House Summer Mink.

In 2025, the world of men's fragrance feels more alive than ever before. The market is abuzz with different scents from a wide variety of different brands.

You can head into a store – or the webpage of your preferred online retailer – and browse bottles from classic fragrance houses, fashion designers and even celebrities. The latter is what I've been testing this week, with the Better World Fragrance House Summer Mink coming under the ownership of Drake.

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