
In 2026, Acqua di Parma is celebrating its 110th birthday. It's a remarkable milestone, and one which I'm certain will involve a lot of celebrations throughout the year.
To kick things off, back in January, the brand unveiled a new scent called Colonia Il Profumo Millesimato. Based on Colonia Il Profumo – which itself is based on the original Acqua di Parma Colonia – this men's fragrance takes a classic and makes everything feel a little extra luxurious.