
If you're a fan of watches, chances are you're a fan of Rolex. The brand is synonymous with the industry as a whole, and has that rare, household name status which turns an ordinary brand into an institution of much more gravitas.
At Watches and Wonders 2025, the brand launched a new model called the Land Dweller. That saw the brand enter the integrated bracelet sports watch sector, and came with a mighty impressive movement to boot.