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T3
T3
Technology
Sam Cross

I test men's fragrances for a living – you'll never find me without these bottles

Sam Cross
Acqua di Parma Colonia family.

In 2025, smelling great is pretty much a non-negotiable. The market for men's fragrances has never been stronger, with something for pretty much everyone to enjoy.

As T3's resident scent shaman – and just as someone who values smelling good – I've tested loads of different bottles over the years. And while many have come and gone, others have earned a tenured spot on my nightstand.

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