Whether you’re hosting friends, or simply having a break from cooking, the choice often lands on one of the best supermarket pizzas.
It’s safe to say we love pizza in the UK. We’re each estimated to eat 5,208 slices in our lifetime, and while pizzerias are now a staple of our high streets, pre-packaged options from the supermarket remain a favourite. They’re a quick crowd-pleaser and, as they’re cooked from fresh in the oven, shop bought pizzas feel a tad more homemade than other ready meals.
While the bog standard pie is very much out there, supermarkets are matching our fervour for more interesting flavours with extravagant toppings – think truffle, king prawns and ’nduja layered on hand-stretched sourdough.
With this abundance though comes indecision, so I’ve made it my task to taste-test a range of pizzas available at supermarkets to find the best one. Some are soft and doughy, while others have a rich and herby tomato sauce. A moreish crisp after oven baking and, of course, a delicious cheese pull were rewarded.
If you’re after more delicious and excellent value buys to add to your food shop, the IndyBest team have tested everything from the best supermarket olive oils and best supermarket sourdough to the best supermarket wines, best supermarket champagnes and best supermarket whiskies.
The best supermarket pizza for 2025 are:
How I tested
To help me test the best supermarket pizzas, I enlisted a table-full of hungry friends who became pizza critics, as we munched through crusts, savoured tomato sauces and debated the stringiness of cheese. We blind-tasted margherita pizzas from each supermarket to give an even playing field, although some supermarkets threw more at their pie than others.
Morrisons the best margherita with pesto stonebaked pizza
Best: Supermarket pizza overall
Weight: 485g
Why we love it
- Herby and peppery flavour
- Premium taste
- Excellent value for money
A pizza that received a chorus of “mmm”s upon the first bite, Morrisons’s the best margherita with pesto is hands down an excellent pizza. On the table it looks really appealing, thanks to the addition of fresh cherry tomatoes, pesto and oozy mozzarella.
The base, made using sourdough and Italian rye, is pillowy soft with a good thickness, while the tomato sauce is peppery and flavoursome. My pesto loving friends wanted more of the basil sauce, but that was a small quibble on a solid score all round.
Plus, at 87p per 100g, it’s the best value pizza of the bunch.
Buy now £4.25, Morrisons.com
Tesco finest margherita wood fired pizza
Best: Thick supermarket pizza
Weight: 410g
Why we love it
- Soft dough
- Delicious fresh basil
Take note
- Base might be too bready for some
This is a soft, doughy pizza that’s not stingy on cheese and is finished with fresh basil. As it's from Tesco’s finest range, the toppings feel a little more luxury, with the mozzarella balls a welcomed addition. The tomato sauce tastes good quality and, once cooked, the cheese lightly crisps up.
While it might be too bready for some, it’s a great choice for those who enjoy thicker pizzas, but it would benefit from a crispier base.
Buy now £4.75, Tesco.com
Co-op wood-fired margherita
Best: Supermarket pizza for flavour
Weight: 250g
Why we love it
- Good quality
- Fresh tomatoes
- Generous cheese
Take note
- Could do with more pesto
From Co-op’s irresistible range, this wood-fired margherita was a crowd-pleaser. The dough baked to a pillowy soft and centre, while the crust crisped up nicely in the oven, giving it a satisfying crunch and an artisanal look that made it especially appealing when served.
It's pretty generously topped with tangy, juicy cherry tomatoes that burst with flavour, adding a welcome freshness to bites. The pesto drizzle helped to life and enhance the overall taste with its herby richness – though we did find ourselves wishing there was a little more of it.
Buy now £4.25, Coop.co.uk
M&S classic margherita pizza
Best: Crisp supermarket pizza
Weight: 243g
Why we love it
- Crisp base and crust
- Yummy tomato
- Delicious, stringy cheese
Take note
- The priciest we tested
This is very much your classic margherita, with satisfyingly stringy cheese that melts and browns nicely in the oven, delivering a comforting appeal. The tomato sauce is moreish, and the toppings are spread out right to the crust, ensuring no slice is missed out.
The crust crisped up well during baking, while the base stayed soft. That said, while it was perfectly enjoyable, it ultimately didn’t quite wow us. We would have liked a tomato sauce with greater depth and richness, as well as a more generous helping of it.
At £1.60 per 100g, it’s the most expensive supermarket pizza of the line-up.
Buy now £3.9, Marksandspencer.com
Sainsbury's stonebaked margherita pizza
Best: Supermarket pizza for cheese toppings
Why we love it
- Tasty cheese
- Satisfying texture
Take note
- Tomato sauce lacked depth of flavour
We were fans of the generous lashings of cheese on this pizza, with a blend of mozzarella and cheddar that melted beautifully and caramelised nicely in the oven. The result was a satisfying crisp, golden top that gave way to a soft, fluffy dough beneath, making for a pleasing contrast in textures.
However, while the base and cheese delivered on comfort, the tomato sauce slightly let it down. It tasted a little too plain and leaned overly sweet for my liking, lacking the savoury depth needed to balance the richness of the cheese.
Buy now £3.8, Sainsburys.co.uk
Doughboys classic margherita pizza
Best: Supermarket pizza dough
Weight: 340g
Why we love it
- High quality, tasty base
- Delicious cheese topping
Take note
- Pricey compared to others
Founded by Reading-based twin brothers Luke and Owen Buckmaster, fans of BBC’s business show Dragon’s Den might recognise the brand from its appearance on the show earlier this year.
This supermarket pizza taps into the growing appetite for premium-quality dough – and it truly delivered on that front. The base tasted excellent, with a depth of flavour and texture that made each bite genuinely moreish and set it apart from the standard supermarket offerings.
When it came to the toppings, the cheese was rich, well-balanced and thoroughly enjoyable after it bubbled into a beautifully crisp layer. My one gripe? I would have liked a more generous layer of tomato sauce to better complement the dough and bring extra richness to the overall flavour. At £1.45 per 100g, it’s also one of the pricier supermarket pizza options.
Buy now £4.95, Ocado.com
White Rabbit gluten free sourdough vegan margherita pizza
Best: Vegan supermarket pizza
Weight: 430g
Why we love it
- Beautiful sourdough base
- Flavourful sun-dried tomatoes
Take note
- Cheese tastes a tad artificial
- Pesto might be too punchy for some
As supermarket’s vegan aisles continue to expand, pizzas made with dairy-free cheese are becoming more common-place. This offering from White Rabbit also caters to those avoiding gluten. Instead of mozzarella, it uses ‘mozzarisella’ – a cheese alternative made from sprouted brown rice – which creates a creamy cheese-like topping. While it wasn’t unpleasant, it tasted a bit artificial to me (though as a non-vegan, I may be biased).
The sourdough however was a real highlight: nice and chewy in texture, while the sun-dried tomatoes were rich and flavourful. It’s generously finished with a layer of pesto, which packs a strong herby punch – great for pesto lovers, though it may feel overpowering for those who aren’t mad about the sauce.
Buy now £4, Ocado.com
Picard superior margherita pizza
Best: Neapolitan-style supermarket pizza
Weight: 420g
Why we love it
- Very cheesy
- Moreish base
Take note
- Could do with more tomato sauce
Picard superior margherita pizza is loaded with cheese, featuring both grated and thick balls of mozzarella. Out of the oven, it’s takes on a very soft, floppy-style pizza with a thick crust (you might call that Neapolitan), rather than crisp. This made it particularly moreish and satisfying to eat.
The richness of the cheese certainly delivers on indulgence, but we found the base itself a little underwhelming in terms of flavour. It also skimped on the tomato sauce, which left the overall balance at slightly one-note and stopped it from fully living up to its premium promise.
Buy now £5.35, Ocado.com
What are the best supermarket pizzas?
Overall, Morrisons’s the best margherita with pesto stonebaked pizza stole the show. The sourdough base and toppings were delicious and visually, it was unmatched. Plus it’s the best value supermarket pizza of the bunch, so it really does tick all the boxes. Co-op’s wood-fired margherita was a close runner-up, with a wonderful depth of flavour in all of its ingredients.
How were the best supermarket pizzas selected?
To decide between the pies, I used the following criteria:
Why you can trust IndyBest reviews
Alice Reynolds is a writer and production journalist at IndyBest, covering everything from money-saving kitchen appliances, to new television launches, where she enlists her keen eye for value for money.
The wider IndyBest team taste-test and assess everything for quality, value for money and price. From supplements and health foods to supermarket buys like olive oil and wine, we’ve hand-picked the best of the best. As we test everything in real-life settings, we’ll only recommend something truly worth your money.
Looking for more supermarket heroes? These are the best supermarket sourdough loaves worth adding to your weekly shop
