More and more people are ditching alcohol for good and last month, almost nine million people in the UK said they were to take part in Dry January, according to one survey.
There are loads of reasons why people might want to ditch booze, and in recent times it has been made even easier for the 'sober curious' with a booming market of low and non-alcoholic drinks.
But for those who have chosen to no longer drink, you might have noticed a big difference in your social activities - and particularly with dating. For many, dating and alcohol can go hand in hand - with 'grabbing a drink' after work and calming nerves with 'Dutch courage'.
