First there was the phone. Then there was the iPhone. And now, according to Honor, there is the Robot Phone — a “revolutionary, category-creating device that shatters the physical boundaries of traditional mobile technology.”
Now look, I love to call out marketing department hyperbole as much as the next journalist, but notwithstanding its description as the evolutionary successor to Apple’s greatest-ever product — sell 3 billion units, then we’ll have that conversation — the Chinese tech company is right to position the Robot Phone as something wholly different to what’s come before.
