A game-changing moment in the world of social media or a potential disappointment waiting to be forgotten, reminiscent of the fate of Bebo and House Party (do you remember those?).
Brace yourself for the arrival of Threads, the social media app crafted by the masterminds behind META, the same company that owns Facebook and Instagram.
And it has already made an entrance. Within hours, Threads had notched up 10 million users, according to Meta chief Mark Zuckerberg.