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Fortune
Fortune
Daniel Kjellén

I sold to Visa for $2 billion. I could be on a beach right now, but I’m risking my own money to solve the problem that held my first company back

Daniel Kjellén is CEO and co-founder of Freda (Credit: courtesy of Freda)

A successful exit brings with it a world of possibilities. You can move your family halfway around the world, back the next generation of brilliant ideas, or never answer a work email again.

My first exit gave me that freedom, but also a sense of unfinished business. In the years leading up to and following our acquisition by Visa, I watched Tink change, and slow down in a way that will be painfully familiar to many founders. Ideas my co-founder Fredrik and I used to dream up in a taxi and ship within a week now needed to be cross-checked by dozens of people across half as many departments.

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