I slept on a $700 pillow and loved it — but I still prefer my $85 alternative

Bedding writer Becky George lying on her side testing the Norvegr Premium Collection European White Goose Down Firm Pillow.

In the land of bedding, it is a known fact that the comfort and support offered by natural down is among the best on offer. As someone who tests bedding for a living, I 100% agree with this — especially after sleeping on the Norvegr Premium Collection White Goose Down Pillow.

In simple terms, it's a dream. I'd describe it as an amalgamation of our eight best pillows we've tested in 2025. But this didn't stop me from missing my $85 memory foam and microfiber alternative. And yes, I feel a little guilty for saying that...