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T3
T3
Technology
Max Freeman-Mills

I saw the fanciest TV of my life a couple of weeks ago, and it might have changed everything

Sony RGB Mini-LED demo at IFA 2025.

A couple of weeks ago I was wandering around the still under-construction halls of IFA in Berlin, surveying what's one of the biggest tech conferences in the world a little before it was actually ready to welcome in the public. It's a fascinating time to see this sort of event being built, not least because it really underlines just how huge an undertaking it can be to build a single stall, let alone the whole thing.

I was there with Sony, though, so while I was curious to see what else was going to be on show, there was a single tech demo that really preoccupied me. Unlike some other attendees, it was my first time seeing the tech in question, too.

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