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Digital Camera World
Digital Camera World
Rod Lawton

I saw Panasonic's Lumix S9 for the first time at a show and I just kept walking. That’s bad!

Panasonic Lumix S9.

What do creators actually want? I’m guessing Panasonic has a lot more research data on this than I have, so if it thinks the Lumix S9 is it, I’m sure there are some very good reasons for its design decisions. 

Although there may be practical manufacturing constraints playing a part here, or an understandable wish to maximise the benefit from existing R&D, or a strong marketing case for introducing a ‘creator’ camera much like everyone else’s at much the same price point in order to meet market segmentation penetration targets.

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