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Euronews
Euronews
Fakhriya M. Suleiman

‘I saw it on TikTok’: 48% of Gen Z travellers turn to the platform for travel inspiration

TikTok

Back in my day (not that long ago – I’m only a millennial), recommendations from family and friends, along with a YouTube vlog or a scroll through Pinterest snaps, were the go-to sources of travel inspiration. My, oh my, how things have changed since then.

Now, short-form videos on TikTok are increasingly shaping where people want to go and what they want to do abroad, especially among Gen Z travellers born between 1997 and 2012.

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