We live in privileged times if I can look at the amazing phone on my desk and say, “Wow, this iPhone 14 Pro is really boring,” but it's true. The iPhone is boring. Buying an iPhone is a boring choice. The iPhone was once daring, cutting edge and cool. Now, it’s the default if you want to make sure everything works as expected. It’s reliable, maybe even perfect, and that makes it dull.
What’s a more exciting smartphone choice? Well, almost any of them, but not by much. The iPhone is the 800lb gorilla in the room (or 362kg gorilla if you please), and every other phone maker needs to come up with an advantage or alternative to the iPhone’s features and software to stand out.
