Like many women with naturally curly, coiled or textured hair, Badria Ahmed struggled to find products on the market to style her thick afro growing up.
Born in Somalia and raised in Sweden, there were very few options for Black hair care, so Badria permanently straightened her tresses from the age of seven.
By the time she was 22 and living in Australia, Badria had no idea what her natural locks even looked like. But there wasn't a hairdresser in sight offering a relaxer.
