There's no doubt that On can be a divisive running shoe brand. It makes attractive shoes that you can keep on all day, but the look doesn't always match the performance, especially as they're often on the firmer side.
But to compete with the best running shoes, On has started to soften its design approach and edged away from its signature Cloudtec cushioning. This transition began with the first-generation Cloudmonster, a shoe designed to be dependable for easy days and uptempo sessions.
