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Tom’s Guide
Tom’s Guide
Technology
Richard Priday

I put an iPhone, Samsung Galaxy and Google Pixel through a 6-round AI assistant face-off — and here's the winner

AI Phone assistant face-off.

For those of us without a secretary, PA or underpaid intern to take care of research and admin on our behalf, the best we've got is the digital assistant on our smartphones. And with the ability to use generative AI and more personal data, these assistants can do way more than they could even just a couple of years ago.

With Apple, Samsung and Google all heavily promoting their latest phones with the enhanced intelligence of their AI tools, it's had us questioning who has the most capable digital assistant as we hit the halfway point of 2025. Is the reinvented Siri and Apple Intelligence powerful enough to take on Google and Gemini? And where does Samsung's blend of Gemini and its proprietary Galaxy AI tools fit into all of this?

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