Earlier this year, a frenzy of unisex affordability gripped TikTok’s menswear followers when a series of videos championed a stretchy, sleeveless vest from the women’s section of Target, the US supermarket.
Made by Good Day, male influencers took to the platform to praise the $8 (£6.40) price, its comfort (courtesy of a cotton/spandex mix) and how the design complements the male physique. “The black one in particular is the ideal gym tank top,” said Xander Torres, 30, a Vancouver waiter and menswear blogger in one of his videos. “The way that it’s cut does a good job of accentuating your shoulders and chest. Like, I feel hot in it – and that’s what you want.”
