Honeycomb Aeronautical is one of those brands that thrives within its subcategory, but casual users who don't regularly trawl the flight simulator scene might not recognize it. That's generally fine because the company excels at what it does, and I've regularly recommended its full-size hardware, such as the recent Foxtrot flight stick and Bravo Lite throttle quadrant.
Still, I'm on a lifelong mission to tempt the unsuspecting public into Microsoft Flight Simulator. Sometimes that can be as letting them fly a virtual plane over a recreation of their hometown on PC; others, it's a more casual dip into the Xbox version. I saw a prototype of this Echo controller last year, and it was, in my own words, "the coolest f—ing thing I'd seen". Now, it's in my office.
