‘I paid 9$ for 3 of them at tjmax’: Maryland Sephora customer buys $42.40 Fenty Skin body butter. Then she opens it and realizes she’s been bamboozled

Skincare used to be so simple. Now, it’s a wildly overwhelming landscape of endless products, competing pieces of advice, and 15-step nighttime routines. It’s out of control.

Moreover, beauty products are only getting more expensive as the years go by. So when a mega-popular brand that’s beloved by ordinary people—like Fenty Beauty—pitches a product to the public, it makes sense that said public makes sure they’re getting the right bang for their buck.