While AI is shaking up all industries, few have been impacted as visibly or as quickly as web design.
No longer can agencies charge for time on repetitive tasks that can easily be farmed out to AI. This creates a challenge for businesses that need to prove their value to clients that are now eyeing up cheaper, faster solutions to their needs.
I caught up with Itai Sadan, CEO and Co-founder of dedicated agency website builder Duda. We talked about Duda's new vibe coding tool, how it fits into his vision of the future of website building, and how he is seeing agencies demonstrate value through consultation and creative talent in 2026.
