The last ten years has seen a lot of progress from the big brands and retailers, waking up and recognising the power of the women’s equipment market, but I still feel there is a way to go when it comes to taking women’s aspiration for progression and improvement as seriously as the men’s.
Grips are the perfect example with far too many women being given smaller grips as standard, which is of course a poor reflection on the custom fitter or retail business. The options are there, as I found out when I asked two of my female clients to test out some of the best golf grips on offer.
