I have a few theories about why people are so in love with Le Creuset. It's universally recognised as a prestigious, heirloom-worthy brand. The quality is second to none and incredibly consistent. And the colours offer style to every kind of kitchen. But now, with their new On The Go launch, Le Creuset have stepped out of the kitchen sphere. It's the beginning of wonderful things.
Even though people still dance around the whole "is Le Creuset worth it?" question, 99% of us take the plunge and invest in their trusty luxury offering. This ties into another one of my theories over why people are so Le Creuset-obsessed. I think that a lot of people love that they're a steady brand. The whackiest thing they seem to do each year is launch a new, tasteful colour. We all gasp appropriately, duly add a Le Creuset mug to our collection in the new hue, and go about our days.
