A metal worker has created a lingerie brand for blokes after he struggled to find perfectly fitting pants.
Jules Parker offers slinky thongs in a variety of materials as well as basques, suspenders and stockings for guys
He previously worked restoring cars - and decided to branch out two years ago and created Moot Lingerie.
“Clearly being a metal worker I didn’t know the first thing about knickers,” Jules said.
"I’d run my company for some years but like anyone the challenge and the things that excite you have slightly gone off the boil.
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"I’ve never been a boxer short-wearing type of person. I did a lot of sport and it was a lot easier to go for a run in a g-string.
"I couldn’t really wear women’s stuff because I had bits women don’t...they didn’t fit.”
Dad-of-three Jules took the plunge after realising he could only buy tacky stag night-type accessories or items for cross-dressers - which he wasn’t.
"I didn’t want to wear a bra, a mini skirt or a wig,” he added. “I’m not a cross dresser, I just choose to wear a different fabric and cut.
"There’s nothing wrong with cross-dressing, but it’s not me. I walk around in boots and jeans.
"So whilst I got my underwear from them I didn’t identify in any way with what they were doing.
"And their quality wasn’t really what I wanted - I’m an underwear snob.”
Now, most of his company’s customers are women buying them for their partners.
The company was set up with the blessing of Jules’ wife Clare, 51, a former BA stewardess, and his teen sons aged 19, 16 and 13.
And his friends thought it was a great idea when he revealed his plans one night over a beer.
Jules, who is based in East Grinstead, West Sussex, went on: "These are red-blooded alpha males, they’re successful, well educated, they are intelligent men.
"I said ‘You all know me as Jules the metal worker, I’m married, I’ve got three kids, I love running and swimming, but i’m going to make a different range of underwear for men.’
"Their heads were in the beer at this point.”
Afterwards, several opened up to him and said they thought it was a great idea.
And he says if men want to wear traditionally female items, they should be able to.
He said: "I’ve never wanted to wear my wife’s underwear, it’s not a sexual thing.
"I didn’t want to wear women’s underwear. I wanted to wear men’s underwear with a different design. It wasn’t about feminising myself.
"I want to embrace men, I want to celebrate their manliness, I don’t want in any way to suppress it.
“Men have never really had a way to express themselves, they wear the grey default suits and off they go to work. They might wear a fancy tie or a pair of socks that are flamboyant.
"When my wife wears nice underwear it’s something quite exciting for me. This is just the other way round.
"My wife thinks it’s great. She’s very proud of what I’m doing.”
His undies are made from French lace - woven in Calais - and are sewn in Yorkshire. They range in price from £30 to £240.
He previously hit a stumbling block after having adverts pulled from social media, prompting him to accuse the industry of double standards when it comes to images of semi-clothed male and female bodies.
Last year he told the Observer how a number of adverts were rejected on Facebook
One featured a model in a thong holding a basketball was blocked for going against community standards. “How is that remotely sexual?” he asked.
Now Jules models the goods on the site website.
"I’m a normal looking bloke; it’s important I don’t just talk the talk, I also walk the walk,” he said.
"There’s no shame in it. It doesn’t make you weird or deviant, it’s just fabric. If someone’s going to judge you by fabric they need to take a look at themselves.”
