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Kiplinger
Kiplinger
Business
Kevin Brauer, MBA, CPA, CMA

I'm the CEO of a Credit Union: This Is What We Do to Earn Our Members' Trust

Credit union customers chat with a banking professional at a table in a credit union.

Banks and credit unions have made a lot of effort through the years to restore the trust of Americans who rely on them to hold their hard-earned money.

Since the turn of the century, consumers have had plenty of reasons to be selective and critical of institutions due to cyberattacks, personal identification hacks, mismanagement of accounts and the mortgage crisis of the late 2000s.

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