Apple has clearly been hard at work on a new range of products, as highlighted by its week of exciting launches, which included the iPhone 17e and iPad Air M4, alongside an extensive upgrade to its Mac range.While computers aren’t necessarily our thing, even I can’t resist the charm of the MacBook Neo, which is the shining, affordable star in Apple's new lineup. I have been gazing longingly at the MacBook Neo on Apple’s website, and so smitten by it am I that I can almost forgive Apple for not launching a new streamer during its week of new releases… almost.Truthfully, though, I still feel a tad bitter about getting excited for a new Apple TV 4K after more than three years of waiting, only for my hopes and dreams to be quashed. What’s frustrating is that Apple’s new strategy of appealing to those who want the high-quality hardware and access to the iOS/iPadOS/MacOS ecosystem without spending an inordinate amount of money made me think about how it could apply this ethos to its AV products. And, of course, I mean specifically the Apple TV 4K. Maybe, though, I have been wishing for the wrong Apple TV…
