The owner of a smokehouse has sparked widespread disbelief after expressing disappointment with a glowing food review from viral critic Keith Lee, whose positive ratings typically transform small businesses into overnight sensations.
Instead of celebrating the coveted 'Keith Lee Effect,' Nick Yepremian, owner of Destination Smokehouse, appeared ungrateful. His reaction, combined with an incident where security blocked Lee from giving a large tip, has turned a viral success into a public relations disaster.
