Hotel booking service Trivago has unveiled a brand new visual identity, complete with a new wordmark, a cute illustrated mascot and a bold new illustrative style. Also at the centre of the refresh is what Trivago calls a "first of its kind" AI-driven ad campaign.
The new look is delightfully friendly, right down to the smiley door hanger mascot and the new wordmark's clever incorporation of a checkmark ("representing how easy it is to find a hotel that suits your needs"). The graphic design work here is top notch, so it's a little bizarre that Trivago has chosen to dedicate so much precious press release space to the aforementioned AI ads – arguably the least visually striking aspect of the campaign.
