Byker residents have reacted to Newcastle City Council's planned £2.8m regeneration of the high street, with some hopeful that the funding will help improve the area, while others worry that it won't be enough.
Shields Road has developed a reputation as one of the UK's worst high streets, having been named the UK's least vibrant retail destination on multiple occasions.
There is hope within the council that the high street can lose this reputation, thanks to a new regeneration programme. Grants are being handed out to small businesses and community groups in an attempt to reenergize the area.