Apple isn't a brand renowned for value. From $200 knitted phone cases to $700 wheels, the company has dropped some truly ludicrous products over the years. Even the recently announced iPhone 17e feels like a stepping stone to a genuinely good deal – the iPhone 17. But the brand new MacBook Neo seems different.
After weeks of rumours, Apple has just announced the curiously named MacBook Neo – and when it comes to price, it's certainly The One. At $599, it represents incredible value, and the kind of price we've simply never seen a MacBook trade hands for. It probably doesn't stand a fighting chance of topping our best laptops for graphic design roundup, but it might still be the best choice for a lot of people.
