You don't need me to tell that 2024 is proving the year of the bob. From the French bob and the Scandi bob to the 90s bob and the macro bob, it is undeniably one of the most versatile haircut trends to try because there are so many iterations of the classic cut. Whether you prefer a more relaxed bob or a sharply-cut blunt bob, the cult hairstyle can be tailored to your personal style, hair type and face shape.
And despite there already being an abundance of bob inspiration to choose from, if you’re considering a chop, there’s a new style emerging that has captured my imagination for summer. Polished, glossy and with all the dynamism of an 80s power suit, we're calling it the business bob—and you’re about to see it everywhere.
