As Marie Claire’s resident sneaker expert, I have a little secret: I’m obsessed with Adidas sneakers. At this point, it's nearly impossible to scroll through any social media platform for more than a few seconds without being inundated with It-girls styling their favorite trendy silhouettes. So, I took it upon myself to narrow down the brand’s massive selection to a few must-have pairs.
The Adidas craze didn't come out of nowhere. As Rachael Gentner, the director of active at the trend forecasting platform Fashion Snoops, pointed out, the blend of sporty and chic has been increasing for years—but it reached a new level last summer during the Paris Olympics, when "fashion and sports have never been more intertwined," she says. The brand ended the summer by partnering with insider-favorite brands like Willy Chavarria for his Spring/Summer 2025 New York Fashion Week show, unveiling a collaborative collection on the runway. Suddenly, the sneakers were not just for in-the-know editors but for everyone. A 2025 shopping surge was already anticipated.
