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Livingetc
Livingetc
Julia Demer

Shop the Amazon Sale the Livingetc Way: Uncover Stylish Decor Brands, Discover Chic Products — and Tell No One Where You Found Them

A collage of amazon home decor including a rug, spiked glass vase, gold surrealist candle holder, burled wood box and red splattered collinder.

We all know the Amazon sale has a lot to offer — home decor, cleaning products, furniture, tech, blah blah blah. But did you know it has design-forward homewares hidden amongst the closet organizers, gardening tools and, well, life basics?

That's where we come in — at Livingetc, we are all over Amazon all day long, with uncovering stylish Amazon homeware deals our particular focus. Black Friday is not far off, and while Amazon's Black Friday page isn't live yet, it won't be long before the deals start dropping. And when they do, you'll want your must-have home buys ready and waiting in your basket, before they sell out.

I've created this page so you know when the next Amazon sale is, how to find the home deals you need, the stylish brands you didn't know existed, and what to consider before making your purchase(s). With all this information, you can shop an Amazon sale like a pro — just tell your friends your chic new homeware is "from some independent you found in Greenwich Village". They'll never know.

Where to find the best Amazon deals

Below, we've listed quick links Amazon deals by section and the best home brands to shop on Amazon.

Amazon Deals by Section

Our Favorite Brands & Designer Storefronts on Amazon

The Most-Wanted Amazon Home Deals Today

When to Find the Best Deals On Amazon

There are alwaysAmazon homeware deals — but its major discount periods are based around Black Friday, which is due to take place on November 29th in 2024 (though deals will begin to drop any time from early November) and Amazon Prime Day, which will fall in July in 2025 if past years are anything to go by, though also look out for a March event which Amazon has held in the past couple of years. You'll also find sales events in January and around other holidays like Labor Day and Memorial Day. Ultimately, you never have to wait long for a sale on Amazon!

Are Amazon Black Friday Deals Any Good?

"The period in the runup to Black Friday (November 29th in 2024) through Cyber Monday (December 2nd in 2024) and usually for a few days to a week beyond is undoubtedly the best time to pick up the best deals at Amazon, especially on home tech, kitchen appliances and homewares," says Lindsey Davis, Livingetc's Content Director for Ecommerce.

"Amazon's Black Friday page is not yet live, but keep checking back here, or bookmark the page now because deals usually drop any time from early November, though in past years, we have seen early Amazon Black Friday deals in late October. I would also advise that if you see something you love, add it to your basket now, and check back regularly to see if the price has dropped. That will save you trying to find the product you swore you would buy, but subsequently can't find!"

Are Amazon Black Friday Sales Better Than Amazon After-Christmas Sales

"Amazon after-Christmas sales are always really good for snapping up deals on anything that's not sold out over the Black Friday period. However, I would question why you might want to wait to shop," says Lindsey Davis. "If you have the budget and the items you want are on offer in Amazon's Black Friday sale, I wouldn't wait in case stock runs out; if however, you have Christmas vouchers to spend, shopping Amazon's after-Christmas sale is a great opportunity to make your money go further."

When Is Amazon's Next Prime Day Event?

Amazon Prime Big Deal Days ran from 20th through 25th March in 2024, and from October 8th through the 9th of October, so we would expect similar events around the same time in 2025. Amazon Prime Day took place on July 16th and 17th in 2024, so again, expect similar dates for 2025.

Amazon Prime Day discounts are only available to Prime members. You can sign up on Amazon for a free 30 day trial — after that, membership costs $14.99 a month, but includes free and fast shipping, where available, and a membership to Amazon Prime Video's ad-supported tier.

What to Consider When Shopping Amazon Sales

Reviews: How many reviews does the product have? How many are positive? Read reviews and look at the images. Discount 1 and 2-star reviews based on service, rather than the quality of the product — Amazon's retailers have a pretty good reputation for solving problems and offering returns where needed, and these poor reviews often come from trigger-happy buyers who don't wait for a resolution.

Style: When you spot a design you like, click through to the Store. You'll often find products of a similar style, and you can "follow" them to keep an eye out for other designs and new additions — it's a very useful shortcut for finding the most design-forward styles.

Materials: At Livingetc, we like the look for less, but not at the expense of quality. Look for solid materials, whether that's wood or stone, rather than laminated replicas. In textiles, too, fabric listings can help you make a guess at whether something is going to look as expensive in real life as it does on the site.

Discount: How much does it have off? Outside of major sale events, discounts on Amazon can be small, but it pays to be conscious of not buying larger investment pieces only because they have a little money off. It's better to shop with your heart, with a little bit of head, rather than buying the most discounted option, only not to love it once it arrives.

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