Once best known for its vacuum cleaners, Dyson has grown into one of today’s most in-demand tech brands, expanding its range to include beauty gadgets, lighting and even cooling devices. The Dyson supersonic hairdryer and airwrap put the company on the map with the TikTok generation, who now rave to their parents about a brand previously known for its hand dryers and floorcare.
Developing quirky-looking appliances and hair tools in bright colours, the company has entered a new era, now offering audio gear with Gen-Z appeal. In 2023, Dyson launched its weirdest product yet: the Dyson zone – a pair of noise-cancelling wireless headphones that also act as a personal air purifier. It went even further from its roots last year with the launch of its ontrac headphones, a regular pair of high-end headphones (no air purifier) clearly designed for the brand’s new target market, who adore customising their gadgets.
