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Fortune
Fortune
Sherry Walling

Morning routines of successful CEOs

An active senior man doing exercise in the city of Berlin (Credit: Getty Images)

I was recently at an event featuring Patrick Campbell, founder of ProfitWell. The bootstrapped B2B SaaS company sold for a reported $200 million last year. Campbell, a keynote speaker, mentioned the question he is asked most often: What’s your morning routine? As if anyone can reverse-engineer his success, but only at dawn.

The morning habits of successful people has become an incredibly popular topic in the media and on social platforms. You can find the morning routines of just about any celebrity or CEO these days. There might be a list of things highly successful people do every morning. Or maybe a roundup of inspiring morning routines to help get yours in gear. If you’re feeling cynical, there are parody headlines like “Winners Wake Up Early.” The 5 to 9 before my 9 to 5 has even been a big TikTok trend, with over 70 million views.

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