Camera trade shows seem like a boring option, with little to no hope of making any difference to your photography. But yet every year I fly to the UK from Ireland for The Photography & Video Show, whether in Birmingham or London, because attending does make a difference. That’s despite the combined cost of the flight, the hotel, food, and the missed days where I could be working.
Bizarrely, there are plenty of pro photographers living within an hour of an annual tradeshow that wouldn’t consider going. Here's why they're missing out - and why trade shows deserve a place in your photography life.
