Launched in 2010, ON is a relative newcomer to the running scene, yet the Swiss brand has already carved out a niche as the best-looking shoe on the market. You’re just as likely to spot a pair on the street as you are at the starting line of a race thanks to signature honeycomb cushioning, covetable colourways and sleek profiles.
This in-demand status comes at a price, with the shoes retailing for a fair whack and rarely featuring in significant sales. Luckily, as someone who tests running shoes as part of their job, I’ve found there is one do-all ON shoe which will serve you well in most situations.
